![]() ![]() (the Jell-O girl is Elizabeth King, actual daughter of the advertising artist assigned to Jell-O in 1904 ) This is explored in a digital exhibit by the University of Michigan. These ads featured beautiful drawings of Jell-O– Many also drew on racist imagery. Jell-O continued to struggle until 1902 when Orator placed ads in Ladies Home Journal, the first of Jell-O’s many iconic marketing campaigns. ![]() So in 1899 he sold the brand for $450 to Orator Woodward, owner of Genesee Pure Food Company. His wife May named the new product Jell-O!īut Pearl had little success selling Jell-O As a man in the patent medicine field, his expertise led him to add 88% sugar and “fruit” flavorings. Page Two:ġ897: Cough syrup manufacturer Pearl Wait saw potential in Knox gelatin’s flavorless powdered gelatin. In the 1840s industrialization brought store bought gelatin sheets (of varying reliability), and then powdered gelatin and intricate tinned copper molds. Starting in the early 1500s, increasingly elaborate gelatinized desserts were status symbols in England, and later the U.S. NED: “Anyone could make and eat gelatinized dishes (after all, gelatin’s made from scraps) but for elites, chefs perfected gelatin to create elaborate free-standing molded centerpieces. – Jellies Calves’ Feet Jellies.– Boil down one set of calves’ feet in four quarts of water till it is reduced to one half, then strain through a sieve, in order to remove the bones when settled and cold take off the grease on the surface, then boil, with the following additions: –twelve eggs, three pints of good Madeira wine, and two pounds of loaf sugar, the juice of four lemons stir the mixture well with a whisk or spatula, and filter through a fine… (Other recipes: eel, dried fish bladders). Before the 19th century, making gelatin required 8+ hours and a pot full of hooves and hides. NED: “I hope you’re here for Jell-O ‘cause Jell-O’s all we’ve got…well, some gelatin first. SUBTITLE: the history of Jell-O from hooves to shots. ![]()
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